Who We Are
Playfair Capital is a London based seed fund founded in 2011 by Federico Pirzio-Biroli. We invest in tenacious entrepreneurs building technology that generates a quantum leap in the way people live, work, and play for the better. Fundamentally, we want to invest in companies that matter. A core tenet of our ethos is to invest and work on a level playing field with our entrepreneurs. We partner closely with our teams to provide the financial, operational, and strategic support required to bring their visionary technologies to the world. We’ve backed companies across the UK, Europe, the US, and Africa.
Founding Partner & Chairman
Georgia Taylor Foster
Investor & Head of Talent
We Look For
We look for entrepreneurs with the perseverance and raw ability to build global companies that are key players in their market. These are the characteristics we are looking for:
1. Inspirational Entrepreneurs
Great companies are managed by outstanding leaders. While there’s no one-sized fits all model to follow, we look for teams with creativity, unstoppable resilience, an insatiable desire to succeed, and adaptability in uncertain times. Ingenuity and curiosity, as well as the potential for growth, are important to us too. We invest in founders of all backgrounds, technical or not.
2. A Great Idea
We look for companies that have components of proprietary technology, network effects, economies of scale, and branding. Ideas that offer solutions to problems where the added value of the proposition is simply understood and unquestionable. While we prefer that entrepreneurs test their core hypotheses before we invest, we have invested pre-product where the opportunity is extremely compelling.
3. A Huge and Growing Market
We look for ideas that can be quickly scaled in global markets. Of course we look to invest in multi-billion dollar markets, but we also invest in markets that will grow by orders of magnitude as a result of the product or service built by the company we back.
4. Execution and Rollout
Having all the above is worthless without relentless execution. We look for entrepreneurs capable of identifying and delivering on set milestones and strategy to accelerate the company into a major global player.