Who We Are

Playfair Capital is a London based seed fund founded in 2011 by Federico Pirzio-Biroli. We invest in tenacious entrepreneurs building technology that generates a quantum leap in the way people live, work, and play for the better. Fundamentally, we want to invest in companies that matter. A core tenet of our ethos is to invest and work on a level playing field with our entrepreneurs. We partner closely with our teams to provide the financial, operational, and strategic support required to bring their visionary technologies to the world. We’ve backed companies across the UK, Europe, the US, and Africa. 

Federico Pirzio-Biroli Profile Image

Federico Pirzio-Biroli

Founding Partner & Chairman

Fede founded Playfair Capital from his first investment in December of 2010. The portfolio quickly grew to 20 investments by the end of 2012, during which time he was an angel in residence at White Bear Yard. After working closely with Passion Capital, he built the Playfair Capital team and moved into Warner Yard, our current home.
Georgia Taylor Foster Profile Image

Georgia Taylor Foster


Georgia previously worked at White & Case in mergers & acquisitions and equity capital markets, where she worked on a variety of cross border, multi sector transactions including in the technology and telecoms sectors. Seeing greener grass on the other side of the fence she left the corporate world to focus her talents on working with startups, particularly in the fashion e-commerce space.

Joe Thornton

Investor & Head of Talent

Joe joined Playfair in early 2015 to lead our talent acquisition and engagement programme. He focuses on finding and hiring exceptional people for Playfair’s fast growing portfolio companies. Joe is also active as an investor with Playfair and because of his background has an interest in the HRTech and RecTech industries. 
Joe Charlesworth Profile Image

Joe Charlesworth

Venture Partner

Joe joined Playfair in 2013 to help incorporate the fund. He specialises in B2B opportunities in SaaS and Enterprise software, business automation, marketplaces and machine learning.  Joe holds a BSc in Economics from the University of Warwick. He was previously at PricewaterhouseCoopers in the Banking and Capital Markets division where he worked with many of the world’s leading private equity and hedge funds.

We Look For

We look for entrepreneurs with the perseverance and raw ability to build global companies that are key players in their market. These are the characteristics we are looking for:


1. Inspirational Entrepreneurs

Great companies are managed by outstanding leaders. While there’s no one-sized fits all model to follow, we look for teams with creativity, unstoppable resilience, an insatiable desire to succeed, and adaptability in uncertain times. Ingenuity and curiosity, as well as the potential for growth, are important to us too. We invest in founders of all backgrounds, technical or not.

2. A Great Idea

We look for companies that have components of proprietary technology, network effects, economies of scale, and branding. Ideas that offer solutions to problems where the added value of the proposition is simply understood and unquestionable. While we prefer that entrepreneurs test their core hypotheses before we invest, we have invested pre-product where the opportunity is extremely compelling.

3. A Huge and Growing Market

We look for ideas that can be quickly scaled in global markets. Of course we look to invest in multi-billion dollar markets, but we also invest in markets that will grow by orders of magnitude as a result of the product or service built by the company we back.

4. Execution and Rollout

Having all the above is worthless without relentless execution. We look for entrepreneurs capable of identifying and delivering on set milestones and strategy to accelerate the company into a major global player.